An online store is more than a catalog — it’s a process: search, comparison, trust, order, repeat purchase. If the customer gets frustrated at any of these steps, they rarely come back.
We build online stores for retailers and manufacturers who want a sustainable online sales channel — not a “demo store” for a single campaign.
Who our online stores are for
Our solutions are a good fit if you:
- sell products in Bulgaria and/or internationally and want a stable platform built to last for years;
- have a more complex catalog — variations, sizes, configurations, bundles, multiple price lists;
- also operate in B2B — dealers, partners, clients with different terms and discounts;
- are already on a standard template and feel you’ve hit the ceiling — the site works, but every change is painful.
We often hear clients say: “At first the template was fine, but now everything feels heavy and we can’t grow it properly anymore.”
Why do clients work with us?
20 years
of experience
Our specialists will consult you for free based on our 20 years of experience, to offer the best possible solution focused on your goals.
custom
solutions
We create a unique design tailored to your company specifics and target audience. We invest creativity and attention to every detail.
5 years
warranty
We custom-code every project to the highest standards, and as a quality guarantee, we issue a 5-year warranty certificate.
[ from concept and design, through development and SEO, to advertising and maintenance ]
let’s build the growth system for your business
what do our clients say?
I worked with Zashev Design on building an online store. They were very professional and efficient. They were open to my ideas and suggestions, but also contributed many valuable ideas of their own. My store is beautiful, easy to use, and generates a lot of sales. I’m also very happy with their SEO services, which helped my store rank higher in search results.
Preslav Todorov
CEO – BG Mebel
I’ve worked with many design companies, but Zashev Design truly stood out. They were incredibly fast in communication and always answered my questions immediately. This really helped me feel calm and confident throughout the entire website development process.
Pavlin Hristov
CEO – Bonito
We have been working together for over 10 years, and I can confidently say they are exceptional professionals and highly responsible in everything they do. I can rely on them for anything web-related. They are creative, responsive, and always deliver on time. Doing business with people like this is easy. I highly recommend them for any web design and marketing projects.
Georgi Tonkov
CEO – Industrial Batteries
Full cycle — from the first product to the first order
We don’t deliver an “empty shell” and leave you alone at launch.
Typically, within the project we:
- structure categories, subcategories, and filters so customers quickly find what they’re looking for;
- define key attributes — size, color, material, series — to enable meaningful filters and search;
- set up and test payment and delivery methods with real-life scenarios;
- for new stores, we often prepare 50–100 key products with well-written descriptions and images so the store can start selling immediately.
Viconte is a Bulgarian men’s fashion brand. We created an online store for the brand that is both stylish and intuitive.
We handle SEO optimization and advertising, resulting in significant growth in traffic and sales, as well as increased brand recognition and trust.
Suitable for more complex models — B2B, dealers, catalog sales
We increasingly work with businesses that don’t sell classic “retail”:
- manufacturers with dealer networks and multiple pricing levels for partners;
- complex catalogs — variations, sizes, configurations, bundles, different price lists;
- companies with catalog-based sales, where not every product is a direct “Buy now,” but goes through an inquiry;
- B2B clients, where the process is a combination of website, offer, and long-term contract.
In these cases, the store must serve both end customers and partners. Our job is to build logic where everyone sees what’s relevant to them — without unnecessary complexity.
When a standard template is no longer enough
Standard solutions make sense up to a point. After that, the classic symptoms appear:
- customers get lost between too many options and long forms;
- the system becomes heavy, and updates break functionality;
- every new integration turns into a separate mini-project.
If you’ve reached this stage, it’s usually cheaper in the long run to invest in a solid foundation than to keep patching a solution that no longer meets your needs.
Next step — a short free consultation
If you’re considering a new online store or a serious upgrade of your current one, book a short free consultation.
In 15–20 minutes, we will:
- review your sales model — what you sell, to whom, and through which channels;
- clarify key requirements — markets, languages, integrations, B2B needs;
- outline a logical start — what to include in phase one and what can be expanded later.
You’ll leave the conversation with a realistic picture of what kind of store makes sense to build and within what scope.
