What is SEO or Search Engine Optimization
SEO or search engine optimization is a long and complicated process of generating organic, unpaid, natural traffic. The major search engines google, bing and yahoo rank pages in the web based on certain factors. The higher your website is on the Search Engine Results Page (SERPs), the more likely a user is to visit it.
In general, the factors by which search engines rank pages can be divided into 2 main types.
- On-Page - these are all important factors that are related to the website itself - structure, content, meta data, address structure, images
- Off-Page – these are all off-site actions that lead to a change in SERPs ranking - Linkbuilding, social behavior of users
Each of the two types has its own specifics and influences the results.
One of the biggest advantages of SEO optimization is that if it is done professionally and by people who know what they are doing, it produces positive business results in the long run. A well-optimized website generates user traffic from the so-called warm audiences. These are people who are researching or are willing to buy the product or service you offer.
What you will get with SEO optimization service:
In our practice, we have learned that there is no universal recipe for being first on Google. That's why we chose to approach each project individually, keeping in mind all the trends in the field of SEO optimization.
We will analyze the status of your website with SEO optimization tools and then outline the overall strategy for improving your SERPs position, planning each step of the process in detail. We always aim at projects that we work with to maximize user value, and for that we will provide our recommendations for future content maintenance and other specific details that would benefit and improve the stay of each user on your website or the so-called UX (user experience)
Steps for preliminary analysis:
- Technical condition
- Ranking in SERPs
- The competitive environment
- External link mass
- The content of the website
We will develop a comprehensive strategy for:
- Improving the technical condition of the website
- Semantic Keyword Analysis
- Regular publication of new unique and copyrighted content
All this will make your business competitive and bring you many new customers in the future without paying extra.
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