The Internet is not just a place to search and share information, a place where every user can find everything they need. Internet, seen through the eyes of business is a highly competitive environment.
Each online shop’s owner not only seeks to attract more users to their site but also to retain them for a longer period, to bring them back and to turn them into loyal customers.
At Zashev Web Design Studio, we surveyed the most common mistakes made in online stores and collected them in the following 10 tips that will help you turn casual users into regular customers:
1. Captivating homepage
We are entering a famous Bulgarian site for shoe sale. We are immediately grabbed by the new collections, presented with appropriate photographs, making the user feel the "spirit" of the coming season, holiday or attractive discounts offered.
Colours and fonts are carefully selected in a way that they do not irritate the eye but invite you to move to the next page.
The homepage should be attention-grabbing. Photos must be of good quality and meaningful, and the offers must be up-to-date and lead the user to an easy and quick call to action. Put the most popular products and the best promotions here.
2. Unique and memorable product titles
Buying process goes through three basic steps that we will consider in next article.
• Awareness of the need to purchase
• Study
• Purchase
If a user wanders into your website, the user will likely sign out and never comes back.
The product should have an easy, grabbing and memorable title.
Avoid using codes of your products in the titles. Product names like AHF46592-9477-black Ladies' Jeans are long and when you put together several products in the same category with similar titles, the user, even if they have already chosen a model, gets confused. They start to wander and they are likely to leave your page and make a purchase through another online store.
Replace the name with Black Precious Ladies' Jeans, for example, and include the product code in the description.
3. Quality product photos
If the product presentation is compelling and clear user goes to the characteristics, description, available sizes and colours. By introduction, we mean the first impression a product will make on the consumer.
4. Qualitative description
Each product needs a unique and quality description. This is important not only for the user experience but also for Google positioning. Insert keywords in the description, but don't overdo it.
5. Do not allow product without photos
Now you will say "Who uploads products without photos to your website ?!"
Well, sometimes it is possible for technical reasons the photos you've uploaded not be displayed. Our advice is to always check what you have uploaded to your website.
6. Each product is brought into its corresponding category
Consumers have no time to waste! Do not leave them in a position to select "high-heeled boots" in the product filter, but to display sandals or men's shoes. After the third attempt to reach "high-heeled boots", the customer will just leave the website.
7. Remove any broken links
This is important again for positioning your website on Google or, briefly, for SEO.
There can be broken links from already removed products or linked external sources, or because of errors in adding a link.
8. Easy to understand website structure
Don't make your customers wander around the website and can't find what they need, and you actually offer it. Consider well the structure of your online store before you start adding categories and products.
9. Optimal filters
Many online stores lack basic filters, making it difficult to choose products.
On the opposite side is the presence of too many or dysfunctional filters.
For example, the colour filter is very specific, because for you the shoe may be yellow, for me - mustard or golden.
10. Avoid pop-up ads and messages
Pop-up ads and messages can sometimes be very annoying to the consumer. There is nothing more frustrating than wanting to look at a website and having the same message appear on every page.
Use them sparingly and purposefully.
